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In January 2025 we launched Notion Faces to pair with our New Year messaging campaign.
Notion Faces have been part of our brand identity for years, initially reserved as an internal employee perk. After seeing our community's enthusiastic response to them, we knew we wanted to eventually make them available to everyone. To create a viral brand moment, we put our community at the center, utilizing our influencer partners to amplify the launch and create a FOMO effect to lead to Notion Face generation.
I led and executed our Notion Faces influencer campaign, which included budgeting, strategy development, brief creation, partner negotiations, agency management, draft reviews, link generation, and post-campaign performance tracking.
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Results:
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Snoop Dogg on LinkedIn: #notionfaces | 687 comments
Linda Le🌻 on LinkedIn: #notionpartner #notionfaces #ad | 239 comments
Anna Chernyshova on LinkedIn: #notionfaces #notionpartner | 331 comments
Brett Dashevsky on LinkedIn: #notionpartner #notionfaces | 45 comments
Brandon Smithwrick 🧠 on LinkedIn: #notion #notionpartner #notionfaces | 22 comments
Brianna Doe on LinkedIn: #notionfaces #notionpartner | 119 comments
Daniel Disney on LinkedIn: #notionfaces #notionpartner | 25 comments
Chase Dimond on LinkedIn: #notionpartner #notionfaces | 127 comments
Dominick Namis on LinkedIn: #notionpartner #notionfaces | 46 comments
https://www.youtube.com/watch?v=kGLilonCqLo
https://www.youtube.com/watch?v=v6I1p6cr8KI
https://www.youtube.com/watch?v=w1oMZgnwxnI
https://www.youtube.com/watch?v=xBNxSYR2qE8
https://www.instagram.com/reel/DEijy33Sj7A/
https://www.instagram.com/reel/DEilVctJHIo/
https://www.instagram.com/reel/DEkTL9phM84/
https://www.instagram.com/reel/DEi0DOuSS6G/
https://www.tiktok.com/@guacamolly.com/video/7457348433251208491?_r=1&_t=ZP-8ssnNAA4Pwk
https://www.tiktok.com/@tabithaswatosh/video/7458410640496020782