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In January 2025 we launched Notion Faces to pair with our New Year messaging campaign.

Notion Faces have been part of our brand identity for years, initially reserved as an internal employee perk. After seeing our community's enthusiastic response to them, we knew we wanted to eventually make them available to everyone. To create a viral brand moment, we put our community at the center, utilizing our influencer partners to amplify the launch and create a FOMO effect to lead to Notion Face generation.

I led and executed our Notion Faces influencer campaign, which included budgeting, strategy development, brief creation, partner negotiations, agency management, draft reviews, link generation, and post-campaign performance tracking.

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Results:

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LinkedIn Partnerships

Snoop Dogg on LinkedIn: #notionfaces | 687 comments

Natalie (Corporate Natalie) on LinkedIn: It’s officially 2025, which means I’m beginning my annual rebrand. It’s… | 39 comments

Linda Le🌻 on LinkedIn: #notionpartner #notionfaces #ad | 239 comments

Anna Chernyshova on LinkedIn: #notionfaces #notionpartner | 331 comments

Brett Dashevsky on LinkedIn: #notionpartner #notionfaces | 45 comments

Brandon Smithwrick 🧠 on LinkedIn: #notion #notionpartner #notionfaces | 22 comments

Brianna Doe on LinkedIn: #notionfaces #notionpartner | 119 comments

Daniel Disney on LinkedIn: #notionfaces #notionpartner | 25 comments

Chase Dimond on LinkedIn: #notionpartner #notionfaces | 127 comments

Dominick Namis on LinkedIn: #notionpartner #notionfaces | 46 comments

YouTube Partnerships

https://www.youtube.com/watch?v=kGLilonCqLo

https://www.youtube.com/watch?v=v6I1p6cr8KI

https://www.youtube.com/watch?v=w1oMZgnwxnI

https://www.youtube.com/watch?v=xBNxSYR2qE8

Instagram Partnerships

https://www.instagram.com/reel/DEijy33Sj7A/

https://www.instagram.com/reel/DEilVctJHIo/

https://www.instagram.com/reel/DEkTL9phM84/

https://www.instagram.com/reel/DEi0DOuSS6G/

TikTok Partnerships

https://www.tiktok.com/@guacamolly.com/video/7457348433251208491?_r=1&_t=ZP-8ssnNAA4Pwk

https://www.tiktok.com/@tabithaswatosh/video/7458410640496020782