<aside>

</aside>

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Hi! I'm Lexie — Always online🟢

A passionate influencer marketing and social media strategist with a proven track record at industry-leading brands like Curology and Notion. With over 10 years of experience and a deep understanding of digital landscapes, I specialize in creating engaging content and building meaningful connections in the ever-evolving world of social media.

</aside>

Accounts currently owning

<aside>

</aside>

💬 About Me

My journey in influencer marketing and social media began at Curology, where I grew and scaled the influencer program from scratch to a team of 12, with 80% of all acquisitions influenced by some form of influencer marketing. Currently, I'm the head of influencer marketing and social at Notion (2021–Present). Here, I've built the influencer marketing functions from the ground up, took over the social function in the first half of this year, and have led the team through multiple product launches and our key marquee event, "Make with Notion."

My approach to influencer marketing is both data-oriented and based on gut feeling and relationship building. I focus on building authentic relationships with influencers to achieve long-term success. I have a proven track record of executing successful influencer marketing campaigns that have helped companies achieve significant growth and bolster their brand credibility.

I believe that fostering a sense of community and taking care of partners is essential to success in influencer marketing. I'm passionate about staying ahead of trends and continuously innovating in this dynamic field.

📋 Experience

Notion - Head of Influencer & Social

December 2021—Present

Leading the Influencer Marketing and Social teams at Notion, managing partnerships across all social platforms and generating tens of millions of views monthly. Grew the influencer program from 20 to 200+ monthly partnerships in one year, resulting in a 60% increase in web sessions from trackable influencer links and 40% of daily sign-ups being attributed to influencers, social media, and YouTube in our how’d you hear about us survey.

Implemented new strategies and social vision to scale social media operations, resulting in 186,000 new followers, 30% increase in engagements, 13% increase in published posts, and 104% boost in post clicks since April of this year.

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" />

Major Milestones:

• Spearheaded Notion's TikTok launch and strategy, accumulating over 1 billion views on #Notion and 100k followers in less than one year
• Implemented a B2B influencer strategy, resulting in over 1000% growth in monthly Plus and Business accounts, a 13% increase in influencer-driven Annual Recurring Revenue (ARR), and 44% growth in paying users within 5 months.
• Led the influencer campaign for Notion AI launch, generating 7M+ views, 1M engagements, and 70K clicks to the AI landing page
• Developed and executed strategies for major product launches and campaigns, including Project Management, AI, New Year, and Back to School
• Pitched, developed, and executed the Notion pop-up series in New York, San Francisco, London, and Tokyo.
• Consistently recognized for strong data-driven approach, creativity, and ability to stay ahead of industry trends. </aside>

Manager to Humphrey Yang

December 2022—September 2024

Managed finance influencer Humphrey Yang (@humphreytalks), overseeing his brand partnerships and content execution strategy. Secured high-profile deals with companies like Dropbox, Facet, Rocket Money, Carmax, SoFi, Webull, Printful, and HBO, generating nearly seven figures in revenue for Humphrey's media business.

Curology - Director of Influencer Marketing

August 2017—November 2021

Owning all influencer/partnership marketing strategy. Partnering with influencers on innovative/creative campaigns to tap into a full-funnel marketing approach.

Leading and empowering a team of 10, to execute a $5m+ budget. Carrying out an organic and growth dominant strategy with 80% of our current customer acquisition coming through a form of influencer content.

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" />

Major Milestones:

• Built out an internal “TikTok Culture Squad” to fully optimize our organic TikTok strategy between the social, creative, and influencer teams. Bringing our TikTok partnership hashtag, #CurologyPartner, to 110m+ views and counting.
• Brought all podcast relations in-house and built out the internal processes with our offline team. Resulting in a 36% increase in monthly conversion volume and a 16% decrease in our customer acquisition costs.
• Launched our first-ever, in-box influencer incentive activation, to drive purchase intent and brand love for new and returning customers. Resulting in 1,000+ new sign-ups/ subscriptions being activated in the influencer’s organic content only (before digital ad push on TikTok and FB/IG).
• My team executed partnerships with top-tier influencers in the space, including Emma Chamberlain, Anna Sitar, and Bretman Rock </aside>